My digipak, unlike my music video, features the "band" that created the song. I wanted to do this as it is a convention of most album covers within the indie genre. I tied it to my video by keeping the contrast of urban and rural and I also used one of the same locations during my shoot. Even though the link is very subtle I think it ties in well with the song as the contrast between urban and rural was one of the key parts of the video.
The font is kept uniform throughout the album, I did this because I felt that this font was suitable for the theme of the album and went well with the aesthetic of the pictures I took.
I also used other conventions of albums by putting on a barcode and a logo from the record company "Fueled By Rayman" so it looks like this band and album come from a legitimate and reputable source. Overall I think this album would fit in well in the music section of many stores that stock music similar to this as it follows the conventions of many other Indie music albums, such as Mumford and Sons' Babel and Jake Bugg's Shanghai Nights.
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