The Bag

During the video there is a frame in which the first protagonist drops her bag in London. During the showcase this was a query that came up several times, there are many reasons why we did this; firstly, this was a nod to a video in which we took a lot of inspiration from, "Kodaline - High Hopes" in which he leaves his bag in a field after searching for his dog. Additionally it was a symbol of this character moving forward from the troubles of her past and leaving the things she once kept dear to her behind in order to start fresh. 

Music and Album Covers

When it comes to my digipak I had a clear idea but now I am less sure about than I was at the beginning. At first I did not want my album cover to match my music video as it was unrealistic in comparison to real Indie music conventions, however, upon its completion it is so unattached from the music that the idea is lost. Personally I feel my ideas are somewhat justified but for the purposes of having a continuous thread throughout the three properties: album cover, magazine advert and the video itself, I think I will need to retake pictures for my album cover.

I have done research into the Indie genre once again and have found that the band Clean Cut Kid has an attachment between their songs and their music videos for these songs, but these songs were released as singles so the video has more relevance. Nevertheless I have decided to take inspiration from this for my next attempt at my digipak. 

Final Video!

Narrative, Performance, 1 Location

In Clean Cut Kid's latest video they use both a narrative and performance style of video to illustrate a story between a recently separated couple as well as to showcase the band. The use of one space is interesting in this video as in some ways there are two different stories being told; the story of the couple and the story of the performing band but the two have been put together. In the video the stories do not intertwine or interact except from the use of their shared space, I found it interesting how they used the idea of one location but were able to do so many things with it. This also reminded me of the meeting of the two protagonists within my groups music video. 

Newspaper Ad First Draft

So far this is what I have constructed for my newspaper advertisement to pair with my digipak, I plan to get feedback on it as it is in order to help me to gage what is good and what needs to be changed. 

Allan Rayman & His Films

Allan Rayman is a fairly new musician who instead of creating music videos he creates films for his songs. Shown here is one example of this, his film "The Wolf & The Red Dress" is a mix of three different songs along with a narrative that flows throughout them. The story starts off very upbeat and light-hearted through his song 27 and Beverly however as the second song begins to end the narrative takes a dark turn and the song Graceland plays. 

For me the is the best example of how music videos are much more than a way for musicians to publish music but also can be visual masterpieces. As a lover of both music and film, seeing the two combined in such a beautiful way makes me very happy. 

Album Cover

My digipak, unlike my music video, features the "band" that created the song. I wanted to do this as it is a convention of most album covers within the indie genre. I tied it to my video by keeping the contrast of urban and rural and I also used one of the same locations during my shoot. Even though the link is very subtle I think it ties in well with the song as the contrast between urban and rural was one of the key parts of the video. 

The font is kept uniform throughout the album, I did this because I felt that this font was suitable for the theme of the album and went well with the aesthetic of the pictures I took. 

I also used other conventions of albums by putting on a barcode and a logo from the record company "Fueled By Rayman" so it looks like this band and album come from a legitimate and reputable source. Overall I think this album would fit in well in the music section of many stores that stock music similar to this as it follows the conventions of many other Indie music albums, such as Mumford and Sons' Babel and Jake Bugg's Shanghai Nights.