Ruby's character is a teenage girl who has trouble revealing her sexuality to her parents, which ends up being the catalyst for her departure as her strict conservative parents catch her out with another girl and confront her about it. She runs away from the business and hubbub of the city in order to clear her mind and come to terms with herself. She comes off as really anxious and confused throughout the video as she is conflicted on whether she wants to bend to the will of her parents for a simpler life or just feel happy and content expressing her true self.
In the video we try to portray a silent a character arch for Ruby's character not only using her actions but other imagery intersected throughout the video and the lyrics of the song linked to images to signify a change. Hopefully we have done this in a way that is clear enough to an audience so they can understand the emotional and physical journey of both the characters.
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