What have you learned from your audience feedback?
- Before creating our main task we did research into the indie genre and the demographic that we were aiming for. We asked our peers and general public what kind of music they were into and what kind of stuff they liked to see in music videos. This led us to developing ideas surrounding young people and the things they deal with on a day-to-day basis.
- Before creating our video we had to decide whether we wanted it to be performance, narrative or combination if both. After producing a video of ourselves lip-syncing to the song we had chosen and showing it to our target audience we gathered that the video should be narrative, sticking to the things we had gathered about what kind of indie video people like. Something downbeat and that told a complete story, like Kodaline's High hopes video.
- When editing our video we took frequent breaks to upload our video at the stage it was at to show our peers and gather more feedback in order to create the best product. By doing this we were able to edit any small details that stood out to our audience and determine which parts of the video were strongst in order to uphold the quality.
- When we completed our music video we garnered feedback from people that allowed us to make any minor tweaks before we had to submit our work, luckily the feedback was mostly positive and we were able to submit our final product.





